Augmented Reality is the practice of overlaying virtual elements onto real-time visuals. In the beginning, it was mostly used in advertising and for usability with smartphones and computers. As technology and digital worlds continue to evolve exponentially, we are now seeing the use of Augmented reality in everyday use.
The iphone 8 has recently been equipped with AR compatibility and Android has been there for a while. We now have the chance to overlay interior designs like office floor plans and kitchen designs onto existing empty shells. Or even a brown field site can show the proposed new design.
The use of Augmented Reality for your project can have a prominent effect with your audience, particularly if they happen to be millennials who have grown up with the expectation of digital convergence. These key benefits can be:
Engagement online and offline
Acquisition as they see the imagined come to life
The meeting of expectations by using digital advancement
How do you sell the shell of a development and secure investment? How do you bring to life the visual ideas of your buyer? The beauty of augmented reality is that it is not a one time design, and the audience’s own preferences and tastes can be incorporated into the AR build - giving them the chance to really feel their home, and you as the developer the chance to really showcase your project.
Key tips to maximize the impact of Augmented Reality
Who is the target audience?
B2B - CEO or the Agent / broker / acquisition team
B2C - Home buyer, holidaymaker (hotel bookings etc)
How will the audience view the presentation?
A focused presentation in a cinema, lecture theatre or boardroom is far different to a presentation at a trade conference. And that viewing experience changes again when you consider some material is being viewed on a smartphone, on a train journey to work. Wearing headsets probably generates less sniggering with the younger generations, but probably not appropriate when pre-selling retirement homes.
It is the difference between:
- listening to music in a concert hall, or from a mono speaker on an analogue radio.
- watching a film at a Curzon cinema with THX sound, or on a smartphone with a single speaker.
The auditorium can determine how many senses the presentation can abuse and what key messages can be transmitted to the audience. Augmented reality can add to the viewers exploration and interaction of a space and provide a longer more memorable engagement, but, like a well-directed movie, it needs planning and thought to really WOW the audience and to be praised with sentences beginning with awesome!
See also: Interactive Virtual Reality