Our CGI Solutions
We tailor our CGI’s to suit the client's needs. The needs vary depending on the purpose of each project and the stage of the project. For example, a concept design for a coffee table meeting with a planner is different a final design for sales and marketing.
The other variable is the information that really is available. In today's world of instant everything, a frozen design is a rare commodity. Invariably the design team has been asked to the design complete yesterday and yet the design is still evolving. We recommend the best approach that will maximise your return on investment, but one thing is for sure, you with the right static CGIs it is possible to win over a tough audience in an instant.
The view angle is the first thing we look for. The right composition and crop to WOW the audience.
Photo Montage CGI
This option is used when the existing context is important. So, for example, a landmark building or a streetscape that the audience can recognise or relate to.
We are the only CGI studio regulated by the RICS with offices in London and China.
We accurately survey the surrounding buildings to prove the model of the proposed scheme is accurate. It is not always necessary to verify a planning view, but we can advise on the best way forward to save a lot of time and wasted money speak to us first and we can give professional advice.
The power of the moving image…… There is a famous scene in the Howard Hughes movie, The Aviator, where Mr Hughes asks Mr Mayer for two more cameras, to add to the twenty-four cameras he had already purchased. The request is received with a chuckle.
The cheapest way to animate a space is to run one camera through a path. As a flythrough or walkthrough. The more dramatic way is to add more cameras to make each scene tell the story. In 3d we can (and have) added more than 26 cameras to a production, to enhance the viewers journey.
We can produce 360 spins from the centre of a room, a series of hotspots or stepping stones to guide the audience through space, or real-time rendering where you control where you go and what you see ( a bit like a computer game).
Augmented reality will give the impression the 3d model has lifted off a page or from a business card or QR code. Again giving the viewer another way to explore space.
Each visual journey depends on the audience and the auditorium. If you intend exhibiting at a trade show, we might recommend a different visual package than a twitter campaign. We tease all of this out in a brief, to make sure you get the right package.