CGIs to Visualise your property’s potential
We bring unbuilt properties to life through cutting-edge CGI, helping developers and architects in and around London showcase their vision with photorealistic precision.
Win approvals, accelerate sales and captivate investors—all before breaking ground.
London's Premier CGI Studio for Real Estate and Architecture
Adding value to every project
Planning applications and generating pre-let sales become much easier when you have professional CGIs and 3D renders. We remove the pain of teasing out the design information and bring it together to provide an impressive visualisation package to supplement any size of property marketing campaign.
Our 3D Rendering service caters to a wide range of property sectors, from Residential and Office to Industrial, Leisure, Retail, and even Superyachts.
Architectural Visualisations for some of the UK's Leading Property Professionals
Established in 1996, we have produced architectural visualisations and planning assets for hundreds of companies responsible for developing London and other major cities into what they are today. We work with private under the radar developers to PLCs. Listed below is a small selection of those who have trusted us over the years.
Our Production Process
We will save you time and money by taking each step and inviting your input. This will prevent surprises at the end and enable you and your team to see each project evolve.
Stage 1 - Briefing
Understand project goals and vision, e.g. pre-, app, planning application, placemaking, marketing etc.
Gather reference materials (architectural drawings, site photos, finishes schedule.)
Define target audience and intended use of CGI, B2B , B2C, commercial agent , and prospective tenants.
Establish technical requirements (resolution for hoardings or print, file formats, etc.)
Determine project timeline and milestones
Identify any specific brand guidelines or style preferences
Stage 2 - View angles
Create multiple rough 3D layouts to explore different perspectives
Experiment with various camera positions, focal lengths, and compositions
Present options to clients for feedback and approval
Refine selected view angles based on client input
Ensure chosen compositions effectively communicate the project's key features
Stage 3 Pre-render with Initial Colors
Implement a preliminary colour scheme based on the finishes schedule or design intent
Set up initial lighting to evaluate how colours interact with the environment
Create test renders to assess the overall colour balance and mood
Stage 4 Final render
Enhance the realistic look and feel of materials and lighting effects.
Incorporate any additional elements - e.g. dressing a room with accessories, adding people if required
post-production for the finished product, minor artistic adjustments to the final render
High-resolution render ( where we let the machine do its bit)
CGI and Architectural Visualisation For Property Professionals
H4 Group is a leading London based Architectural Visualisation Studio
We are a team of skilled property and design professionals dedicated to bringing your ideas to life, through stunning Architectural Visualisations and 3D Rendering. Since launching in 1996, we have played a crucial part in helping our clients secure planning and generate pre-let sales by delivering high-quality CGIs, verified views, flythroughs and virtual reality tours.
Our mission is to help you communicate your vision with clarity and precision, no matter how short the deadline. Browse our portfolio to see some of the fantastic work we have created for our clients, and get in touch to see how we can bring your designs to life.
Need to visualise your next project?
If you have a property project in mind, we can discuss the options to find the best visualisation package.
single static CGIs - multi views tend to work out more cost-efficient
photomontage - Where the surrounding buildings or landscape adds context
verified views - for contentious planning applications where the accuracy of the view can be justified by an expert witness
VR tours - immersive experience allowing a viewer to explore the space
walkthroughs - pre-scripted animated video with voiceovers, music, maps, lifestyle imagery