Visualisation Insights™

Pioneering Architectural Visualisation

Since 1996

Step inside the minds behind some of modern design's most ambitious architectural projects. Our blog pulls back the curtain on three decades of visualisation innovation, sharing insights that have shaped landmark developments across the globe.

Here, we don't just follow industry trends – we help set them. From transforming complex master plans into immersive virtual experiences to pushing the boundaries of sustainable visualisation, we explore the intersection of artistry and commercial value that defines tomorrow's architectural landmarks.

Whether you're a development director seeking deeper engagement with stakeholders, an architect looking to elevate your next pitch, or a property professional hungry for expert insights, our content draws from real-world project experience to deliver actionable value.

Expect thought leadership on:

- Enterprise-scale visualisation strategies

- Advanced VR/AR applications in commercial development

- Sustainable design visualisation

- Investment-grade architectural storytelling

- Technical deep dives from our senior artists

Guy Middleton 26/05/2025 Guy Middleton 26/05/2025

Property Marketing Revolution: Why CGI Visualisation Is Now Essential for UK Developers

Guy Middleton 09/05/2025 Guy Middleton 09/05/2025

Choosing the Right Viewpoints for Planning CGIs: A Strategic Approach

Planning CGIs require carefull thought about the context of the proposed buildings and for example the height of adjacent buildings.

Guy Middleton 14/03/2025 Guy Middleton 14/03/2025

MIPIM 2025: Reading the Property Market Signals

MIPIM - Mipim - la Croisette, les croissants, la plage

Guy Middleton 22/05/2024 Guy Middleton 22/05/2024

Fake Views – The Contrast Between Renderings and Reality

As planning authorities tighten requirements for accurate visual representations, we're seeing a clear split emerge. Planning views must prioritize accuracy – showing developments exactly as they'll appear. Marketing CGIs, meanwhile, aim to inspire, often featuring enhanced lighting, vibrant landscaping, and optimized views.

Guy Middleton 28/02/2024 Guy Middleton 28/02/2024

CGI Artistic licence vs fixed design

Introducing an artistic license catalyses innovation and creativity, allowing CGI artists to infuse their work with authenticity and depth. However, this freedom comes with its own set of risks. The divergent opinions and preferences between stakeholders can lead to prolonged production times and associated costs. Moreover, the quest for consensus may dilute the integrity of the design, resulting in a final product that feels more like a compromise than a cohesive vision.