A1: The more detail you provide, the quicker the process. We ideally need coordinated plans, sections and elevations, a finishes schedule, site location and street views (essential for photomontage work). That said, we are chartered surveyors and can apply our 30+ years of property knowledge to create realistic design details where information may be incomplete. Our experience means we can often fill in the gaps and suggest appropriate materials and finishes that suit your development's context and target market.

A2: We price based on our 30 years of experience in the property CGI industry. We understand construction risk and will often get projects that need more care and attention to detail. We price to avoid surprises at the end - 98% of our projects are fixed price with no hidden extras. Our pricing reflects the complexity of the 3D modeling required, the number of views needed, and the level of detail required for your specific audience, whether that's planning committees, investors, or end buyers.

A3: 9 times out of 10, yes. If the design doesn't change substantially after planning approval, we can move the camera on the same 3D model and create marketing hero shots at a fraction of the cost of starting from scratch. This approach provides significant cost savings and ensures consistency between your planning visuals and marketing materials. Many of our clients budget for this two-phase approach from the outset, maximizing their CGI investment across the entire development lifecycle.

A4: We find the market has demanded photorealistic rendering from 2010 onwards when computer power and software improved considerably. However, we can render basic construction drawings, explainer diagrams, or wireframe views if required for specific purposes such as technical submissions or early concept presentations. Our default approach is photorealistic visualization as this provides the most impact for planning committees, objectors, and marketing purposes, helping viewers truly understand how the completed development will look and feel.

A5: This depends on what the selling features are - the design quality, the location, the parking facilities, amenities, and target market. Each property CGI tells a story, and we tailor our approach accordingly. For planning applications, we focus on context, massing, and environmental integration. For marketing, we emphasize lifestyle, space quality, and aspirational elements. We typically recommend a combination of exterior views, interior key spaces, and aerial perspectives, but every project is bespoke to maximize impact for your specific objectives and budget.

A6: Our 24/7 studio operation allows us to deliver most standard CGI projects within 2-3 weeks from receiving all necessary information. Rush projects can often be accommodated within 7-10 days. Our proven track record shows 99% of projects delivered to the original deadline. We provide work-in-progress images during the morning (UK time) so you can review and provide feedback while our team continues working. This efficient workflow, combined with our experienced project managers, ensures your CGI visuals are ready when you need them for planning submissions, marketing launches, or investor presentations.